Book Promotion Tips: Boost Your Ebook Sales on Smashwords
May13

Book Promotion Tips: Boost Your Ebook Sales on Smashwords

  These days most authors focus their attention on publishing ebooks through the Amazon Kindle ebook store. After all, if you offer Amazon the exclusive rights to sell your books you get to offer your ebook as a freebie for a short time to boost sales via their Kindle Select program. However, if you’re keen to see your book available in stores other than the Amazon Kindle ebook store, or if you want to reach out to millions of ebook readers who use other devices aside from the Kindle, Smashwords is ideal for you. As long as you’re careful about your timing and your promotional strategies, it’s very possible to take advantage of both. You can choose to release your ebook exclusively on the Amazon Kindle Select program for the required 90 day minimum. When your agreement expires, log into your account and remove your book from the Select program, which leaves you free to list the same book on Smashwords as well. You get double the exposure to a broader range of readers! Why Smashwords? Smashwords (www.smashwords.com) is the world’s biggest distributor of self-published ebooks. When you join up with Smashwords your book may be distributed to the Apple iBookstore, Barnes & Noble, Kobo, Sony, Flipkart (India), Baker & Taylor, Scribd, Oyster! and the Diesel eBook store. If reaching out to a global audience via a broad spectrum of distributors appeals to you, Smashwords gives you plenty of scope.  They’re continually seeking out new distribution partners to help their authors make even more sales. You have the opportunity to increase exposure of your ebook across a broad range of outlets you wouldn’t have access to if you stuck with just the Amazon Kindle bookstore. Besides, they’ll allow you to discount your book price to $0.00 for a promotional period of time if you want to without signing an exclusive agreement. Multiple Ebook Formats Smashwords automatically convert your book into nine different ebook formats so that it’s accessible to a vast range of readers using multiple different ebook reading devices. While the Kindle ebook reader might be the most popular ebook reading device on the market, it’s certainly not the only one available. Apple iPad and Android tablet PCs are increasingly being used as e-reading devices too, allowing readers to choose from a variety of different formats. There are also plenty of avid readers out there who prefer to read from their desktop monitor, rather than a handheld device. Why limit your audience to only Kindle readers when there are so many other options to take advantage of? Book Marketing Tips and Advice Smashwords even offer an in-depth marketing...

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Book Promotion Tips for Marketing Your Amazon Kindle Ebook
May06

Book Promotion Tips for Marketing Your Amazon Kindle Ebook

So you’ve written your book. You’ve edited it, formatted it perfectly, and you’ve finally managed to get it published.  What happens when the sales don’t come rolling in? How do you entice prospective readers to buy your book? Where do you find those elusive readers willing to spend their time lost in your fictional worlds? You might have written a brilliant award-winning masterpiece. Yet if no one knows your book exists, it won’t matter. People just won’t buy it until your marketing efforts bring it to their attention. Some authors can rely a little on their publisher displaying the book cover on their site. However, if you’ve decided to self-publish through Amazon Kindle you’re competing for attention with a lot of different titles. Regardless of where or how your book is published, you still need to look for ways to increase awareness for it and attract those readers. So here are some book marketing tips for promoting your book and boosting your sales: Create a Marketing Plan Before you implement any of your marketing strategies, it’s important to create a plan. Remember, your marketing efforts should be designed to help you build a solid author platform. Work out where your book’s readers are likely to learn about new books to buy (this is especially important if you write in a specific sub-genre). Make a list of likely sites that will let you promote your book. Include promotional components that maximize your efforts and complement your other tactics at the same time. Then stick to your plan. Create an Author Website or Blog If you don’t have one already, create a specific author website or blog. Your site is the place people will visit to learn more about you. If they really liked your book, they may even visit to see what else you’ve written, which can be a great source of additional sales – especially if you already have a backlist of titles waiting for them. Social Media Love them or hate them, social media sites like Facebook and Twitter really are a strong source of new sales. It’s up to you whether you want to create a personal account in your author name or whether you prefer to set up a Facebook business page for your readers. Post updates about your book to keep people informed and create a buzz about an impending book launch, but remember to post about other topics too. Run contests. Ask questions. Get the interaction going. The idea is to keep people engaged and increase awareness of your author name at the same time. Keep in mind that a Facebook personal account will...

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